This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
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AUTHORS: Damianos P. Sakas Dimitrios K. Nasiopoulos Yulia Taratuhina
YEAR: 2021
PAGES: 539
LANGUAGE: English
PUBLICATION: Springer, Cham
ISBN: 978-3-030-57065-1
$139,00 Original price was: $139,00.$3,00Current price is: $3,00.
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